Buyer feedback is a service to receive feedback on your product from top retailers in preparation for Buying season.
Timely feedback can close a lot of gaps early in the line saving you time and testing efforts.
"I'm surprised that makers don't ask enough feedback even for basic things like why we didn't reorder" , says Giselle Gyalzen, owner of Rare Device.
But buyers are busy. Even with existing stockists, feedback can be hard to come by. While we can't replace the face time at trade shows, we're doing our best to get close, with world-class retailers.
Makers can ask feedback on one product, ONCE per month per buying season.
You really need feedback on one product in your collection that may be representative of your line. Winter buying season is from Jan to May. Summer buying is from July to October.
This becomes manageable for retailers to offer some of their time to look at your product and weigh in.
How it works
Step 1: After you post your product
Look for the Ask Buyers button with any product
Step 2. Pick ONE retailer from a list of retailers who can offer feedback.
Pick a retailer, who best matches your style, aesthetic and category. We've made an arrangement with the most requested stores.
Step 3: Write a short note, the more specific the better.
Buyers offer feedback around a few things:
-What's working with your product and what can be improved to fit their customer's needs
-Any tips packaging and product market fit
-A retailers thoughts on what their buyers are looking for
-If they'd like to bring it into their store
-If applicable, what price your product would sell for at their store.
- Hi, I would love some general feedback and impressions on these handmade sterling silver earrings cast from lace.
-I just launched my new line of soaps. I'm targeting customers in SF in your neighborhood. Will the pricing and packaging appeal to the demographic? Would love to hear your thoughts.
-I'd like to get a sense of the story and aesthetic is a good fit for a store like yours, or what store would be more appropriate.
-I was recently at your store but didn't get a reorder. Would love to hear why (privately) and if you got any feedback from customers that you can share.
Step 4: Wait for a response
The buyer gets a notified on their email. Buyers typically respond within a week and up to 30 days. We are working towards reducing this timeframe. if the buyer isn't available for any reason, we'll indicate you can look for another buyer.
Step 5: Respond to any Questions
The buyers may have some follow up questions so make sure you respond as soon as you can.
Feedback is designed to not only make your collection retail ready but also to help build a better and more open relationship with buyers.
Here are a few etiquettes to follow based on what we know about what's cool and what isn't.
-You can ask open ended questions, but specific questions get a better and faster response.
-If the buyer has a question, make sure to respond.
-Thank the buyer by @mentioning them
If you hear a clear signal to get in touch, please do. "I could really see this at more store" means the buyer would like you to get in touch.
You can ask follow up questions by @mentioning the retailer, but you aren't guaranteed a response to follow up questions. It's at the buyer's discretion. They're pretty time poor and we've requested that they be as clear as they can the first time.
You can also route your follow up questions to us and we'll do our best to get them answered during our Q and A sessions during our buying rounds.
If you need to reach out to more buyers, you can purchase more tokens. It's Pay as you go based on your wholesale needs.
That's it. Have fun!