We love brands with really strong missions. In a competitive market, the depth of the mission always captures a customer's mind.
Then we look for:
Unique A brand with a great personal story that buyers can pass along to their customers.
Store Fit Products that fit a niche for the stores we cater to. We accept all categories except clothing.
Professionalism Good photography and timely responses to emails.
Then we care about:
Collection A collection of at least 5-8 products
Similarity To prevent market saturation, products that do not compete with what we already have.
Products as Experience Products that enable interesting experiences Dining with friends (housewares), outdoors (backpacks), self-expression (unique jewelry)
Things we don't care about:
The number of years in the business.
Your region, although we have a stronger presence on the West Coast.
Your ability to pronounce words like Apothecary and Charcuterie.